Healthy business idea wins Armidale Regional Pitchfest

Article taken from Adam Marshall MP - original article can be found here

Date: 17 July, 2019

A HEALTH food business based in Armidale will compete against the best rural and regional startups across NSW next month, after winning the Armidale leg of The Jobs for NSW Regional Pitchfest.

Zondii, the brainchild of local mum and budding entrepreneur Danielle Morton, is an online marketplace which connects people looking to eat and live healthier to leading producers and sellers of nutritious and eco-friendly food.

Member for Northern Tablelands and Agriculture Minister Adam Marshall caught up with Danielle today, ahead of her trip to a three-day Regional Bootcamp at the Sydney Startup Hub mid next month.

“The early success of Danielle and Zondii after only a year of operating highlights the opportunities which exist in Armidale for start-ups looking to capitalise on the digital economy,” Mr Marshall said.

“Armidale is full of vibrant and daring entrepreneurs who are tapping into high speed internet to create new jobs and markets and ultimately change the way we do business in the Northern Tablelands.

“The Regional Pitchfest is a great way to give those people the skills and confidence to take their product to a wider audience and I want to congratulate Danielle for winning the local leg and look forward to hearing how her service grows following the boot camp.”

NSW has become a national leader in fostering and developing startups with the state now having almost 49 per cent of Australia’s startup founders – up from 41 per cent in 2016.

Zondii founder Danielle Morton said the Armidale Pitchfest provided the chance to talk about her service to an expert panel and promote the business.

“The first year of operating has been an exciting roller coaster for our company as we networked with food producers, putting them in touch with new customers,” Ms Morton said.

“There is a growing market for quality, natural products, in particular for children, and now I can’t wait to attend the Regional Bootcamp to learn the best ways to increase market reach, be competitive and make the most of every opportunity which comes our way.

“I want to thank the Pitchfest team for its support and hopefully will get the chance to continue on this journey past Sydney and represent our region at the NSW State final in Wagga Wagga in September.”

Dianna Somerville